Private Label Kids Shoes for Amazon Sellers and Online Brands

Kids' sneakers · Casual shoes · Board shoes · Girls' dress shoes · Browse all styles

Your path from first sample to own brand

1. Test with samples — order one pair of each current style you like and check them in hand.
2. Choose your base — brand our current styles, or send your own design.
3. Launch your label from 800 pairs per order — mix colors freely; your logo, insole print, shoeboxes, hangtags and barcodes.
4. Testing for your marketplace — CPSIA, REACH or UK REACH testing arranged with laboratories such as SGS.
5. Reorder your best sellers.

Order terms

• Private label / OEM: from 800 pairs per order — mix colors freely. Development fee RMB 1,000, waived for orders above 3,000 pairs.
• Wholesale: current styles from about USD 8 per pair, each style and color in a complete size run. Samples and trial orders welcome.
• Lower budget? Our footwear stocklots offer complete lots at clearance prices, sold as whole lots only. See shoe stocklots.

What marketplaces ask for

• US marketplaces: children's shoes need a Children's Product Certificate and CPSIA test reports from a CPSC-accepted laboratory. See private label for US brands.
• UK and EU marketplaces: materials labelling, REACH test reports and EU GPSR traceability and responsible-person details. See private label for UK and EU brands.
• Wildberries and Ozon (Russia): we apply Chestny ZNAK Data Matrix codes supplied by your importer, plus Wildberries and Ozon barcodes and box labels, and pack to each platform's requirements. See the Russian page.
• Our shoes are made to international safety requirements, test reports are available, and we arrange the third-party testing your marketplace needs.

Branding and packaging

Custom shoeboxes, hangtags and barcodes are all available, so your shoes arrive ready to sell under your brand.

Sampling and lead times

• Samples in 10 days to 1 month, depending on the complexity of the style. We revise until you are happy.
• In-stock styles ship within 2 days.
• Bulk production is scheduled to your quantity and launch date as soon as the sample is approved.

Quality control

Our dedicated QC team checks every order at four stages:

1. Incoming materials — uppers, linings, soles and trims checked against the approved sample before cutting.
2. In-process patrols — inspectors walk the cutting, stitching and lasting lines throughout production.
3. 100% finished inspection — every pair checked for stitching, bonding, symmetry, sizing and finish.
4. Pre-shipment AQL inspection — random sampling to AQL standards before packing out.

Factory visits and audits are welcome, and so is your own or a third-party inspector.

How private label works

1. Brief — send a reference shoe, photos, a drawing or a tech pack, plus target market, size range, colors, quantity and logo artwork.
2. Quotation — we review materials, construction and branding and quote your project.
3. Sampling — in 10 days to 1 month; we revise until you approve. New lasts in EU or US sizing are available (mould fee quoted separately).
4. Testing — third-party testing for your market where required.
5. Production and QC — bulk production with our four-stage quality control.
6. Packing and shipping — in your custom shoeboxes, hangtags and barcodes.

Continue with

• Private label kids shoes
• Private label for US brands (CPSIA)
• Private label for UK and EU brands
• Kids shoes wholesale for boutiques
• Factory and quality control

Discuss your requirements